Competition in ecommerce marketing has never been as fierce, and your conversion rate can be the deciding factor in whether your business sinks or swims. It’s true that driving traffic to your store is a key part of the process, but where it really gets difficult is when these visitors become customers. The good news is that artificial intelligence has provided new powerful weapons that can help you ramp up your conversion rates in a big way, without the need for multimillion-dollar campaigns or advanced programming skills.
Below, I’ve listed 5 necessity AI tools which any e-commerce marketer should consider utilizing in their strategy.
1. Pollo AI
Today, video is the most powerful tool for presenting products, and producing sales online. But producing slick product videos has conventionally involved a lot of time, money and editing know-how. Pollo AI dissolves these barriers completely.
This platform allows e-commerce marketers to generate viral-worthy product videos with just one click, completely removing the need for manual editing. Whether you’re showcasing a new product launch, creating promotional content for seasonal sales, or developing social media ads, Pollo AI handles the entire video editing process automatically.
The platform’s clear-cut comprehension of how to hook users means your product videos are fine-tuned for maximum viewer retention and conversion. It studies popular video behavior and uses those insights to produce content that attracts attention and motivates action.
This is especially useful for e-commerce marketers with multiple product lines, who are running campaigns on different platforms – Pollo AI’s mobile app makes it easy. Shoot product videos on the fly, react to changes in demand as it happens and keep up a healthy flow of fresh content without having to be chained to your desk. This agility is essential in the fast-moving world of e-commerce, where timing can translate into dollars.
2. Pika AI
Pika AI brings advanced AI video generation capabilities specifically suited for e-commerce product visualization. This tool excels at creating dynamic, eye-catching product demonstrations that help customers understand your products better before making a purchase decision.
What makes Pika especially appealing for e-commerce is its capacity to create videos of products from various angles, in different setups and use cases. This full-length visualization takes some of the customer uncertainty–the most significant point of resistance when it comes to purchases online.
The AI bot knows what products are best showcased, how to feature its functions and demos and how to show its size — all significant factors for e-commerce orders. Shoppers who can see exactly what they’ll be getting are much more likely to go through with their purchase.
For marketers with large product catalogs, Pika AI means that they can create videos for hundreds or thousands of products without a similar increase in production costs. This brings video marketing to the masses, even smaller e-commerce stores.
3. Jasper AI
Effective product descriptions and marketing copy are critical to e-commerce conversions, but so much unique content can be overwhelming. Jasper AI is about creating compelling copy so that your customers can relate to it and convert because of it.
This AI writing assistant can write product descriptions, email campaigns, ad copy and landing page content that converts. It knows how to structure persuasive writing and injects tested copywriting strategies in all the content it produces.
What’s special about Jasper is that it helps you preserve brand voice and tone, the way your messaging sounds or feels in all of your marketing, but morph the message as necessary to appeal to different customer segments. You can even create personalized messaging at a scale and achieve much better conversion rate compared to generic copy.
The platform also supports SEO, so that your product pages are flagged favorably in search while still speaking in language-focused on conversion. It is a double benefit for both to generate traffic and sales.
4. Tidio
The quality of customer service has a direct effect on conversion, especially for first time visitors who need to know more before making a purchase. Tidio combines a chatbot function that uses AI with human operated live chat enabling you to offer real-time support to any of your site visitors.
The AI chatbot can respond to frequently asked questions detailing shipping, return policy, product details and size right away – removing such friction that might result in a loss of potential customers at the shopping cart page. Should tricky questions arise, they are automatically put through to the human team.
Tidio for E-commerce The magic of Tidio in e-commerce is the possibility to proactively chat with your visitors depending on their behaviour. If a visitor stays on the product page and still doesn’t add to cart, the chatbot can help them out by answering questions, giving more details about a product or even offering a last-minute discount.
Multilingual support means that you can help your customer wherever in the world they might be, and this could mean removing any language barriers that come between potential conversions.
5. Optimonk
Abandoned cart is the number one threat to conversion in e-commerce, with average abandonment rates at over 70 percent. Optimonk leverages AI to track visitor actions and dynamically apply tailored interventions that save possibly lost sales.
It does so by enabling smart popups and messages which are triggered by different types of user actions (e.g. exit intent, time on page, or scroll depth). These aren’t spammy, annoying popups – they’re well-timed messages that help solve the very problem you’re encountering (or provide a relevant incentive) at just the right time.
Optimonk’s AI algorithm figures out which messages resonates with the different customer segments to self-optimize your campaigns for higher conversions. It can test several variations at the same time and distribute traffic to the versions that are performing best in real-time.
For e-commerce marketers committed to driving revenue per visitor, Optimonk offers the granular targeting and smart triggers they need to turn more browsers into buyers without irritating them.
Integrating AI Tools for Maximum Potential
All of these tools are very strong on their own but when combined they can unleash the full force of your conversion optimization strategy. Leverage Adam to create powerful product videos, Pollo AI & Pika Labs for selling effective copywriting, Jasper focused on persuasive content production, Tidio & BestEssays for premium customer service and Optimonk to win back leaving visitors.
The secret then is to use these tools selectively, measure their effects on your conversion rates and consistently improve based on the performance data. AI is greatly accelerating and streamlining this iterative process of improvement.
Conclusion
Driving higher conversions on ecommerce websites depends on optimizing many touchpoints in the buyer’s journey — from finding a product to support after purchase. These five AI tools allow e-commerce marketers to supercharge every stage without the need for huge teams or budgets. Automating tasks that can be time-consuming, using insights and a sound data strategy you can focus on strategy and business growth allowing AI to execute. The end result – increased conversions, higher revenue, and a more sustainable and scalable e-commerce business.