Getting ahead of the competition can be tricky, with so many rival, tech-savvy companies fighting for the attention of consumers. Content marketing can make a big difference, especially when working with companies that specialize in written content and SEO. Here’s why it’s so important to hire expert help for your website.
Why Is Written Content So Important For Conversions?
Visual content will always be one of the most engaging ways to connect with people online. People get drawn to short clips and bold images of new products. But that’s not enough to convert curious consumers into buyers. They need the assurance that your product is beneficial for them in the same way, completely safe to use, and that your company is worth giving money to.
The more information you have online and the better the written copy, the better the chance of getting them onboard. You can explain any ingredients, where you source them, specific benefits and uses, and other important information. You can draw them into your landing page, provide helpful product and service pages, add some pages with company info, and set up a blog.
How Can Content Marketers Create Effective Written Content?
There are two important factors to consider with written content when improving content marketing in Singapore. The first is the type of content you want and that would benefit your site the most. Often, it pays to have a combination of styles to attract more visitors. Still, you may find that one form works better based on your USP and consumer base. Examples of written content include the following.
1) Long-form pillar content
Long-form content can be hard to create yourself if you lack the confidence or skill to craft an article. You’re looking at long pieces that could be as much as 1000 words that tell an important story and keep people reading to the end. They are generally important informational pieces that can help convert anyone who might be on the fence.
2) Listicles in blog content
Listicles are everywhere in content marketing, and with good reason. The use of numbered points here is designed to break up content and make it more digestible. With listicles, there is a more direct focus on a specific number of points that readers need to know. It could be ten reasons why a product or ingredient is so beneficial or ten reasons why you’ve been using a product wrong without realizing it. It can be about anything and it’s easy to create a series of them on blogs.
3) Comparison pieces on service pages
Another common option is the comparison piece. These are perfect for guiding visitors into picking a particular product or service. You can put it in a head-to-head battle against a rival and show why it’s such a better option. As long as you remain as objective as possible and are honest about minor cons, you can build trust and draw people in further.
From there, you have to consider your SEO optimization. This means using the right tools and formatting to improve page rankings and get more people to your website. Remember that as important as it is to have that engaging content to turn visitors into buyers you have to get them there in the first place. Therefore, quality written copies in content marketing will also include these factors.
1) Effective keywords
Keywords are always going to be important in website content because this is how people tend to find what they are looking for. They’ll put in a search term based on their needs or questions and get results with keywords and phrases that match. The better the match and the more related keywords there are, the better. This also works well with local SEO to find customers in your area.
2) The right ratio of text to images
There is a temptation to create a really short piece of writing and fill the page with video clips, photos, and moving parts. The thought here is that the visual stimulation and attractive images will keep visitors engaged. The truth is that people prefer minimalist content without pop-ups and are happy with a couple of product photos if they get the right information.
3) Reliable links to other pages
Links can also help with your rankings, but they must be used appropriately. A well-placed anchor and hyperlink to external content can help validate your content and build trust. Links to internal content make it easier for visitors to navigate to related pages of interest.
4) Mobile optimization
Then, there’s mobile optimization. This basically means adapting your web pages so that the content is accessible and easy to view on a mobile device. This means it has to look good in portrait mode as well as landscape and load without anything getting messed up or shifting.
Finding The Right Content Marketing Team
The only way to get the best results with content marketing is to hire professional help. The best service providers understand the importance of high-quality work with all those SEO tools included. They know that human-generated content is still better than anything AI can come up with because it’s so much more personal and engaging. They can create blog posts, landing pages, and pillar content that speaks to visitors and shows them that your product or service is the best option right now. Your conversion rates will rise as more and more visitors learn about your company’s ethos, see the benefits of a particular product, and see why your approach is better than the competition. There’s no reason to click off and go elsewhere. Instead, they’ll commit to the purchase. They might also sign up for any mailing lists and notifications if they get the chance.
So, go check out what a local content marketing firm can do for you. Let them take control of your marketing strategy and SEO with the best tools for effective written content. Before long, you could see a lot more visitors and a lot more conversions.