Law firms can’t be profitable without highly skilled lawyers winning cases for multiple clients. The hard part is often finding enough of those clients to build those cases and earn those fees. You can’t rely on word of mouth alone to get you the results you’ve been hoping for. A good reputation is essential, but don’t assume that every client and associate will refer you to other people. Instead, you need an effective marketing campaign to help bring in people who have never even heard of you. You need to hook the one dubious about hiring a lawyer at all and convince them that they need your help. The best way to do this is to bring in an expert marketing team with extensive knowledge of traditional media, online strategies, and social media.
Traditional Media And Law Firm Marketing
There is still room in the modern world for old-fashioned forms of marketing. You just have to be sure to use them well and run some other campaigns on the side. Over-reliance on traditional media can separate you from a vast group of potential clients if you aren’t careful. Still, failing to take advantage of old media could lead to missed opportunities. Traditional media largely relates to physical forms of advertising, although you can also try out some TV and radio campaigns if you have the budget and talent at your disposal. These marketing campaigns run the risk of being cliched and out of touch unless you have a smart marketing team and a sense of humor.
The alternative is to focus on print media, such as flyers and newspaper ads, to bring in local business. It just needs the right person to see your advert while eating their breakfast or running errands in town. If you want to go even bigger and make a name for yourself, you can look into the potential for a larger ad on public transit systems or a big billboard. Again, it’s all going to depend on the team you have behind you and the budget available.
Local Law Firm Marketing Online
It’s vital that any law firm, whatever its size and reputation, takes its marketing online. This is where you’re going to find the most people in need of your services. Hundreds of people in your city could be dealing with some kind of personal injury, looking for divorce advice, or dealing with something else within your area of expertise. You might grab their attention from the side of a bus, but you’re more likely to get noticed through online marketing campaigns. Blog posts, online ads, and networking all help with word of mouth, as do improvements to your SEO strategy. However, you might find Google is your best friend when marketing to people in the local area.
Clients want to deal with someone close to home, a respected company with experience and testimonials who can easily handle their situation. One way to find a lawyer is to put a localized keyword into Google and see what comes up. These search engine results should also highlight businesses based on their Google Maps and Google Business Profile presence. These results appear right at the top of the page for an immediate first impression. Therefore, it helps to work with skilled law firm marketing teams to get a strong and effective presence on these platforms. If a client sees your firm pop up in close proximity to their home and can see you have a professional profile with lots of 5-star reviews, you could get a call soon after.
Social Media And Law Firm Marketing
Finally, if you’re going to work on a strong online marketing scheme for your law firm, you should also look into improving your social media presence. Social media can be scary for any professionals within a high-profile and respected area of business. It’s easy to disregard it as something for aspiring brands in retail or hospitality or somewhere for young influencers. Yet, there is room for law firms to make an impression and engage with new followers and clients. The list of social media platforms available right now is larger than you might realize, and some options are more beneficial than others. It all depends on your approach and how you want to present yourself.
Facebook will always be a great choice for anyone looking for local clients because it is such a community-based platform. It’s easy to connect with local people, community groups, and events. You can like posts, interact with people, and give advice. Before long, those new followers could become clients. Instagram is a good choice for visual content if you want to focus on posting images and chasing trends, but it can be hard to stand out without a smart marketing team behind you. YouTube shouldn’t be disregarded because of the potential benefits of long-form informative content. You can present guides and build a reputation with the right person and a good script in front of the camera. You can also share all these posts and network with legal professionals on LinkedIn.
Work With Skilled Marketing Experts To Get Noticed
Nobody can be expected to handle all of this on their own, especially when clients and case preparation are a priority. So, you need to hire an expert marketing team to handle the strategy, oversee the content, and check the analytics. The best law firm marketing teams can steer the ship in the right direction by ensuring your team uses all the right channels and forms of media. They’ll help you create content that reaches the right people and sparks engagement while also keeping an eye on the all-important numbers. With their skill in designing plans, understanding SEO, and targeting the right audience, your firm should be more visible in no time. So, get in touch with a local marketing expert today, explain your situation and hopes for your firm, and see how they can create something to help your business thrive.